About
BACK TO THE ROOTS
After 20 years of professional experience in banking and asset management with a focus on marketing, sales and strategyI return to my professional beginnings and have been working as a freelance consultant since 2019. Benefit from my experience, my expertise and my enthusiasm for complex challenges.
Owner +adwise Laura Grumann Consulting
since 2019
• Industry ExpertBanks/ Financial Services/ Asset Management
• Advice and implementation support - Banking-as-a-Service platform (BaaS)
•Advice and implementation support for brand positioning, pitch deck and sales strategy Partentech
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University of Aveiro, Portugal
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WS 2019/2020
PhD Student Doctorate in Business Innovation
Researcher in Sustainable Investments
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lecturerIUBH Dual Studies
WS 2019/2020
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Lecturer basics of marketing management
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Head of Strategic Marketing, European Bank for Financial Services GmbH (ebase)
2013 - 2018
• Brand management and development for B2B Marke ebase, B2C brands finvesto, fintego
• Marketing and budget planning, campaign management
• Introduction of digital marketing (SEA, SEO, performance display, affiliate)
• Initiation of branding and performance-oriented cooperation with financial portals
• Pricing strategy and raising earnings potential through the introduction of new pricing models
• Advice on strategic projects (Mifid II, new online banking portal)
• Head of corporate publishing title "Weitblick"
Head of Marketing & Sales Controlling, ebase
​2010 - 2012
• CD relaunch after the acquisition of ebase by the comdirect group
• Communication of the new strategic direction in all target groups
• Implementation of new marketing channels and formats for B2B sales
• Online marketing pilot campaigns
• Introduction of campaign controlling
Sales Strategy, ebase
​2008 - 2009
• Development of sales strategies and marketing concepts
• Carrying out market potential and market entry analyses
• Accompanying the integration of ebase into the comdirect group
• Development of new product strategies (ETF trading, account architecture)
• Examine inorganic growth options
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Key Account Manager, ebase
​2002 - 2008
• Acquisition and development of institutional customers (banks, insurance companies, KVGen)
• Significant contribution to the achievement of corporate goals (depots and inventories)
• Project management for the migration of legal securities accounts from key accounts to ebase
• Technical specification of the OrderDesk depot for institutional fund procurement
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In-house consultant, ADIG Investment GmbH
​2000 - 2002
• Deputy project management for the implementation of the Riester product (ADIG FörderRente)
• Sub-project management of marketing and sales in the spin-off service company project
• Transfer to sales at ebase during its start-up phase
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Consultant, IRS Consult AG
1999 - 2000
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• Participation in projects for the marketing of German tourism regions
• Focus: information and reservation systems as well as guest cards
• Development of the brand, the website and the customer magazine of the AG